Friday, May 18, 2012

Research and Inspiration #20

Shepard Fairey:  Born in 1970. Graphic designer who first became known for his OBEY sticker. Designed Obama's hope poster for the 2008 election.




Tuesday, May 1, 2012

Tuesday, April 24, 2012

Stationary Package

BUSINESS CARD
  • The printed pieces that a company utilizes for communication purposes
  • When establishing a business, is very important that all communications are well coordinated and that the message of the organization is presented consistently
  • BUSINESS CARD, LETTERHEAD, AND ENVELOPE
  • Business card:  immediate opinion, goals, colors, fonts
  • Logo, name, employee name, title, phone number, fax number, email, address, web address
  • 2X3.5 to fit into a wallet
LETTERHEAD
  • typically includes:  logo, company name, company address, phone number, fax number, web address
  • 8X11, vertical orientation, leave room to write the letter and memo, accuracy, unity with other pieces
ENVELOPE
  • standard #10 envelope
  • logo, company name, company address
  • 9.5 X 4 1/8
  • Leave room for recipients address and stamp
  • well coordinated between all pieces

Research and Inspiration #18


I like the use of the flower in the letter it stands out and makes the logo more interesting

I really like this flower and how it stands taller than the letters. 

I like how there is a flower coming off the curly part of the letter and how the bigger flower becomes part of the B.

Research and Inspiration #17

This one is unique
I like the toothbrush
I like the use of 2 colors

Wednesday, April 11, 2012

Logotype

  • Logotype:  a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.... AKA:  LOGO
  • A logographic language is Egyptian Hieroglyphics
  • As the industrial revolution developed in the 18th and 19th centuries photography, and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page
  • Consultancies and trade-groups in the commercial arts were growing and organizing; by 1890 the US had 700 lithographic printing firms employing more than 8,000 people
  • As printing cost decreased, literacy rated increased, and visual styles changed, the Victorian decorative art lead to an expansion of typographic styles and methods of representing businesses
  • By the 1950s, modernism had shed its roots as an avant-garde artistic movement in Europe to become an international, commercialized movement in the US and elsewhere
  • LESS IS MORE; simplicity, difficult to perfect
  • Real life people do not analyze logos
  • Simple:  Easily recognizable, LESS IS MORE
  • Memorable:  Based on simplicity
  • Timeless: Last for many years and still be effective
  • Versatile:  Works on tv, billboards, printed shirts, vector format
  • Appropriate:  Should appeal for intended audience
  • Four Color Process:  CMYK; technique when printing in full color
  • Spot Color:  Method of specifying and printing colors in which each color is printed with its own color; effective when the printed matter only contains 1-3 colors
  • Pantone Matching System:  Everyone uses these colors only when you are trying to design with spot color, books with swatched
  • Combination Mark:  combining text of company name and visual together 
  • Iconic/Symbolic:  Just a symol, very simplifies
  • Wordmark:  whole name of the company
  • The grid:  way of organizing content on a page